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What is Pop Up? How to Use It?

Created on 29 March, 2024General • 81 views • 21 minutes read

All information about pop-up and how to add pop-up to the website and how to use it is waiting for you in this guide.

All information about pop up and how to add pop up to your website and how to use it, everything is waiting for you in this guide.

Pop-ups are small windows or notifications that appear when users browse web pages, usually containing a call to action (CTA). Their main purposes include attracting users' attention, collecting information (e.g. email addresses), presenting special offers, announcing discounts or encouraging visitors to perform a specific action.

Pop-ups come in various shapes and sizes and can appear in different positions on the web page, for example in the centre of the page, as an alert in the corner or as a bar at the bottom of the page. Depending on their intended use, there are various types, such as exit-intent pop-ups, sign-up form pop-ups, information pop-ups, discount pop-ups and more.

Effective use of pop-ups can play an important role in achieving website goals without negatively impacting the user experience. Well-designed and timely pop-ups can increase conversion rates, encourage user engagement and provide valuable user insights to website owners.

Why Pop Up is Used?

Pop-ups are used on websites for a variety of reasons and, when implemented correctly, offer many advantages for businesses and website owners. Here are the main reasons for using pop-ups:

1. Increasing Conversion Rates

Pop-ups can significantly increase conversion rates by encouraging visitors to take a specific action, such as subscribing to a product, filling out a form or purchasing a product.

2. Expanding the Email List

Email marketing is an important way to communicate effectively with customers. Pop-ups can help you expand your potential customer base by encouraging visitors to subscribe to your mailing list.

3. Encouraging User Participation

Pop-ups can increase user engagement by personalising the user experience and providing visitors with relevant content. This allows users to spend more time on your website and engage more with your brand.

4. Announcing Special Offers and Promotions

Pop-ups allow you to quickly and effectively announce important campaigns such as special discounts, promotional codes or limited-time offers to visitors. This encourages sales and engages users.

5. Collecting Instant Feedback

Pop-ups with surveys or feedback forms allow you to collect feedback from users quickly and easily. This helps you to improve your products and services and optimise the user experience.

6. Blocking Site Exits

Exit intent pop-ups are triggered when a visitor is about to leave your website and can help keep them on the site or provide a last-minute offer. This can reduce abandoned shopping carts and increase conversions.

7. Increasing Brand Awareness

Using informative pop-ups, you can inform about new product launches, important announcements or your brand story. This helps you increase brand awareness and communicate effectively with your target audience.

Effective use of pop-ups requires taking advantage of these benefits without negatively impacting the user experience and disturbing visitors. Good timing, targeting and design are critical to the success of pop-ups.

What are Pop Up Types?

Pop-ups are effective tools used on websites for various purposes, and their different types help businesses in achieving specific goals. Platforms like Popupke enable you to easily create and manage these various types of pop-ups, allowing you to improve your website's user experience and conversion rates. Here are the most common types of pop-ups:

1. Login Pop-Ups

This type of pop-up appears immediately when a visitor enters your website. It is often used for messages welcoming visitors, special offers or invitations for email subscription.

2. Exit Intent Pop-Ups

These pop-ups, which are triggered by detecting the visitor's intention to leave the page, aim to discourage them from leaving the site with last-minute offers or by encouraging them to subscribe to the mailing list.

3. Scroll Pop-Ups

These pop-ups become active when the user scrolls a certain percentage of the page. They can be used to get them to interact more with the content.

4. Scheduled Pop-Ups

These pop-ups, which appear automatically after a certain period of time, are based on the assumption that the visitor has interacted with the site enough and is ready to move on to the next step.

5. Trigger Based Pop-Ups

These pop-ups are triggered in response to a specific action or event, such as clicking a button or watching a video. They deliver customised content based on user interaction.

6. Email Collection Pop-Ups

These pop-ups encourage visitors to subscribe to the mailing list, often offering discounts or special content. It is a valuable tool for email marketing campaigns.

7. Informative Pop-Ups

These pop-ups are a way to quickly communicate important information, announcements or updates to visitors. They are ideal for new product launches or special events.

8. Cookie Notification Pop-Ups

Legal requirement pop-ups that websites use to inform users about the use of cookies. It allows users to accept cookie policies.

9. Full Screen Pop-Ups

These pop-ups, which cover the entire screen, are used to draw users' attention completely to the offer or message. They contain a strong visual and a clear message.

Using Popupke, you can easily create any one or more of these popup types and increase user experience and interaction on your website. The important thing is to choose the right timing and targeting so as not to negatively affect the user experience.

What Should Be Considered When Creating Pop Up?

Considerations when creating pop-ups are critical for improving user experience and increasing conversion rates. While platforms like Popupke offer tools to help you create effective pop-ups, you should consider the following points for a successful pop-up strategy:

1. Know Your Target Audience

Knowing who your pop-up appeals to allows you to customise its content and offer more effectively. Understand the needs and preferences of your target audience.

2. Present Value Proposition

Your pop-up needs to offer a clear value proposition to the user. Make it clear why your offer is important to them and what they stand to gain.

3. Use the Right Timing

Plan the timing of your pop-ups carefully so as not to disrupt users' experience. For example, exit intent pop-ups or pop-ups that are triggered after the user has spent a certain amount of time on your site can be effective.

4. Simplicity and Clarity

Keep your design simple and straightforward. It should include a clear message and a strong call to action (CTA) button so as not to overwhelm the user.

5. Mobile Compatibility

Make sure your pop-ups display properly on all screen sizes, including mobile and tablet devices. Ignoring the mobile user experience can cause you to lose a large user base.

6. Targeting and Personalisation

Personalise your pop-ups based on the visitor's behaviour, history and interactions on the site. Accurate targeting increases the relevance and effectiveness of your pop-ups.

7. Allow Users to Switch Off Easily

It is important that your pop-up is designed so that users can easily close it. Keep the close button clear and accessible.

8. Conduct A/B Tests

Test different pop-up versions to determine which elements perform better. This is a critical step for continuous improvement and optimisation.

9. Ensure Legal Compliance

Comply with legal requirements, in particular for cookie notifications and the collection of personal data. Pay attention to regulations such as GDPR.

10. Monitor and Optimise Results

Track the performance of your pop-ups and analyse metrics such as conversion rates and click-through rates. Use this data to continuously improve your strategy.

Popupke offers features and tools to help you create and manage effective popup campaigns with these points in mind. An effective pop-up strategy allows you to achieve your business goals while improving the user experience.

What are the Advantages and Disadvantages of Pop Up Usage?

The use of popups can offer both great advantages and some potential disadvantages for websites. Tools like Popupke can help you take advantage of these advantages, while also offering support in minimising potential disadvantages. Here are the main advantages and disadvantages of using popups:

Advantages of Using Pop Up

The use of pop-ups has become an indispensable part of digital marketing strategies. In particular, innovative platforms such as Popupke allow brands and businesses to run effective pop-up campaigns on their websites, offering significant advantages in increasing user engagement and improving conversion rates. Here are the advantages of pop-ups in digital marketing using Popupke:

Increasing Conversion Rates

Popups created with Popupke encourage visitors to take a specific action, which often leads to higher conversion rates. For example, actions such as registering for a product, subscribing to an email list or taking advantage of a special discount offer attract users' attention and mobilise them.

Expansion of Email Lists

Email marketing is one of the cornerstones of digital marketing strategies, and popups have a critical role in expanding these lists. Popupke offers customisable subscription forms that encourage visitors to subscribe to the email list, which helps brands expand their potential customer base and engage with users in the long term.

Instant Feedback Collection

Pop-up surveys and feedback forms allow you to collect feedback from visitors quickly and effectively. This provides valuable data to improve your products and services, improve user experience and increase customer satisfaction.

Presenting Special Offers and Promotions

Popupke allows you to quickly and effectively deliver special offers such as exclusive discounts, promotions and limited-time offers. Such campaigns encourage instant sales and keep users engaged with your brand.

Increasing User Participation

Well-designed popups can make users spend more time on your website and engage with more content. Popupke offers a variety of popup solutions that increase engagement without disrupting the user experience.

Increasing Brand Awareness

Pop-ups are perfect tools for new product launches, important announcements or to inform about your brand story. Popups created with Popupke allow you to communicate effectively with your target audience while increasing your brand awareness.

Improving User Experience

With Popupke's customisation and targeting options, you can personalise your popups according to users' needs and behaviour. This helps you deliver a more relevant and personalised user experience.

These advantages offered by Popupke strengthen your digital marketing strategies and improve the overall performance of your website. With effective popup design and implementation, you can increase user engagement, strengthen brand loyalty and achieve your business goals. With Popupke, maximise your digital marketing potential and take your website's success to new heights.

1. Increasing Conversion Rates

Pop-ups can significantly increase conversion rates by encouraging users to take a specific action, for example by filling out a form or accepting an offer.

2. Expansion of E-mail Lists

Pop-ups that encourage users to subscribe to emails help you build a valuable user base for email marketing campaigns.

3. Collecting Instant Feedback

Pop-up surveys and feedback forms allow you to collect valuable opinions to quickly improve the user experience and products.

4. Offering Special Offers and Promotions

Pop-ups can encourage impulse sales and engage users by offering special discounts and promotional offers.

5. Increasing User Participation

Content-relevant and timely pop-ups can increase user engagement and extend the time spent on the website.

Disadvantages of Using Pop Up

1. Deterioration of User Experience:

When used incorrectly, pop-ups can negatively impact the user experience, annoy users and increase site abandonment rates.

2. Mobile Compatibility Issues

Not all pop-ups may be compatible with mobile devices, which can be a problem given the increasing use of mobile internet.

3. Negative Effects on Search Engine Optimisation (SEO)

Search engines like Google can penalise aggressive use of pop-ups that disrupt the user experience, which can negatively impact your site's search rankings.

4. Legal and Privacy Issues

Cookies and pop-ups related to the collection of personal data must comply with legal regulations such as the GDPR, otherwise criminal sanctions may be imposed.

5. Overdoing and Blinding of Users

When users encounter frequent pop-ups, they may start to ignore these notifications or switch them off automatically, which reduces the effectiveness of pop-ups.

Platforms like Popupke offer the necessary tools and features to maximise the advantages of popups while minimising their disadvantages. With the right strategy, design and timing, pop-ups can significantly increase your website's user engagement and conversion rates.

Importance of Pop Up Usage in terms of SEO and User Experience

The impact of pop-up use on SEO (Search Engine Optimisation) and user experience (UX) is significant and requires a balanced approach. When implemented correctly, pop-ups can increase user engagement and conversion rates, while their misuse can negatively impact your SEO performance and user satisfaction.

Importance in terms of SEO

Negative Impacts

• Mobile Compatibility: Google places great importance on user experience, especially on mobile devices. As of 2017, with the "Content Coverage" update, pop-ups that take up a full page on mobile devices or make it difficult to read content can negatively affect your site ranking.

• Page Load Speed: Pop-ups may require additional JavaScript and CSS, which can increase page load times and negatively impact SEO performance.

Positive Impacts

• Lower Exit Rates and More Engagement: Pop-ups that encourage users to spend more time on the site and direct them to specific pages can increase site engagement and lower exit rates, which is a positive signal for SEO.

Importance in terms of User Experience:

Positive Impacts

• Targeted Communication: A more personal user experience can be provided by offering users customised content based on their interests and behaviours.

•  Instant Value Delivery: Users' needs can be responded to instantly by quickly presenting special offers, discounts or important information.

Negative Impacts

• User Annoyance: Pop-ups that are mistimed, repetitive, or contain irrelevant content can annoy users and increase site abandonment rates.

•  Barriers to Content Access: Especially on mobile devices, pop-ups that cover content or make it difficult to read can seriously disrupt the user experience.

Tools like Popupke can help you create effective popup campaigns, balancing SEO and user experience. The key points are:

• Targeting Based on User Insights: Personalise pop-ups based on user behaviour and preferences.

• Mobile Compatible Design: Optimise your pop-ups for seamless display on all devices.

• Timing and Frequency: Adjust the timing and frequency of pop-ups so that they do not annoy users.

• Value Driven Content: Enrich your pop-up content with offers and information that offer real value to the user.

• Easy Closing Options: Enable users to easily close pop-ups.

Finding the right balance between SEO and user experience will ensure that pop-ups are an asset to your website.

How to Block Pop Up?

There are various ways to block pop-ups. Users can use browser settings, extensions or third-party software to block pop-ups, which are often annoying or unwanted. Here are some of the ways to block pop-ups:

Blocking in Browser Settings

Google Chrome

1. Open the three-dot menu in the upper right corner and click on "Settings".

2. Go to the "Privacy and security" section and select "Site Settings".

3. Find the "Pop-ups and redirects" section and set the settings you want to block.

Mozilla Firefox

1. Click on the menu button and select "Options".

2. Go to the "Privacy & Security" panel and tick "Block pop-up windows" in the "Permissions" section.


1. Click "Preferences" in the Safari menu.

2. Go to the "Websites" tab and select "Pop-up windows" on the left side.

3. On the right side, set the sites where you want pop-ups to be blocked.

Microsoft Edge

1. Select "Settings" from the three-dot menu in the top right corner.

2. Go to "Privacy, search and services".

3. Under the "Security" section, activate the "Block pop-ups" option.

Pop-Up Blocker Extensions and Tools

Pop-up blocker extensions are available for various browsers. These extensions usually offer more advanced filtering and customisation options:

 AdBlock: A popular extension that blocks adverts and pop-ups.

Pop-up Blocker (Strict): An extension that targets only pop-ups and blocks them effectively.

uBlock Origin: A lightweight extension with both ad and pop-up blocking capabilities.


• When using pop-up blockers, be aware that some useful pop-ups may also be blocked. For example, some banking sites or form pages may use pop-ups. In this case, you may need to temporarily disable your pop-up blocker for those sites.

• Security software, antivirus programmes and internet security suites also usually have features to block unwanted pop-ups. You can find these features in the settings menu of your software.

Blocking pop-ups requires a balanced approach so that you don't miss important content or actions while improving the user experience.

What are Effective Pop Up Design Tips?

An effective pop-up design can enrich your website's user experience and significantly increase conversion rates. However, for your pop-ups to be successful, you need to apply the right design principles. Here are some basic tips for effective pop-up design:

Clear and Comprehensible Message

The message of your pop-up should be clear and direct. Use plain language and include a clear call to action (CTA) so that users understand what they need to do. Your CTA should be eye-catching and persuasive enough to encourage the user to take the action you want.

Visual Attractiveness

Visual elements help your pop-up stand out and reinforce your message. Maintain a consistent look by using your brand's colour scheme and typography. Choose images and colours carefully to create a design that will engage users and reinforce your message.

User Oriented Design

Take a user-centred approach to ensure that your pop-up does not negatively impact the user experience. Include a close button so that users can easily close the pop-up, and make sure that the content of your pop-up is relevant to users' interests and needs.

Timing and Targeting

Ensuring your pop-up appears at the right time increases its effectiveness. Time your pop-ups based on the amount of time users spend on your site, which page they are on, or when they take a specific action. Targeted and personalised pop-up messages engage users and lead to higher conversion rates.

Mobile Compatibility

Make sure your pop-ups display properly on all devices, including mobile and tablet. Pop-ups that are optimised for mobile users are important given the increasing mobile traffic. Adjust the pop-up size and layout to fit mobile screen sizes.

Testing and Improvement

A/B test different pop-up designs to determine which version performs better. Continuously improve your pop-ups based on test results and take user feedback into account.

Ease of Design with Popupke

Popupke offers extensive customisation options that allow it to create popups that attract and engage users. With different popup types, visual elements and targeting options, Popupke helps you create effective popup campaigns as well as improve user experience and conversion rates.

An effective popup design should focus on users' needs and preferences, contain a clear message, and reflect your brand aesthetic. Popupke's tools and features can help you streamline this process and increase your website's user engagement and conversion rates.

An effective pop-up design can increase conversion rates without disrupting the user experience. A well-thought-out pop-up captures the attention of visitors and encourages them to take the desired action. The Popupke platform offers a variety of customisation options that allow users to create attention-grabbing and engaging pop-ups. Here are some tips for effective pop-up design:

1. Clear and Concise Message

The message of your pop-up should be clear and understandable. Include a clear call to action (CTA) that guides the user on what to do. Popupke helps you make your message stand out by offering a variety of CTA buttons and text editing options.

2. Using Visual Elements

Engage users by using relevant images and colours. Popupke allows you to add images to your popups and choose colour schemes that match your brand identity, ensuring that your design is both eye-catching and in line with your brand.

3. Targeting and Personalisation

Make sure your popup reaches the right audience. Popupke allows you to target based on user behaviour and site interaction. This ensures that your message is relevant and personalised.

4. Optimising Timing

Plan the timing of your popup carefully so as not to disrupt the user experience. Popupke allows you to trigger your popups based on the time the visitor spends on your site or the percentage of scrolling on a particular page.

5. Mobile Compatibility

Make sure your popup works properly on all devices and screen sizes. Popupke offers mobile-friendly designs so your users have a seamless experience no matter what device they use.

6. Keep the Shutdown Option Prominent

Make sure that users can easily close the popup. Popupke provides user-friendly closing icons and "close" buttons so that visitors are not disturbed.

7. Testing and Improvement

Regularly analyse the performance of your popups and make improvements if necessary. Popupke offers A/B testing and analytics features, which will help you understand which design performs better.

8. Popupke's Pop-up Options

Popupke offers a variety of popup options such as informative messages, email collection forms, discount and promotional offers, social media sharing buttons and more. This diversity offers a wide range of options to reach your different goals.

An effective popup design guides users to the desired action while maintaining your brand's professional image. The features and tools offered by Popupke facilitate this process, helping you increase your conversion rates and improve the user experience. By adding pop ups to your website, you can increase your interaction rates with the right strategy.

What is Pop Up Advertisement?

A pop-up advertisement is a type of advertisement that appears suddenly to internet users and usually aims to promote a product, service or campaign. These adverts appear automatically when the user visits a web page, either within the page or in a new window. Pop-up adverts are considered an effective marketing tool because they are attention-grabbing and directly in front of users.

Main features of pop-up adverts:

• Sudden Appearance: They appear unexpectedly while users are browsing the web page.

• Interaction: They encourage the user to take an action, for example to click on a product, fill in a form or sign up for a subscription service.

• Switch Off Option: They include an "X" or "close" button that allows users to close the advert, but this button is sometimes deliberately hard to find.

• Different Formats: They can be in various formats, such as standard pop-ups, full-screen pop-ups, slider adverts and lightbox pop-ups.

Although the use of pop-up ads offers some advantages for websites and advertisers, they can often be found annoying by users. Excessive and untargeted use of pop-up ads can negatively affect the user experience, increase site abandonment rates and damage brand perception. Therefore, it is important to use pop-up adverts carefully and in a user-friendly manner. An effective pop-up ad campaign should not disrupt the user experience, offer relevance and value, and be designed to engage users.

What is Pop Under Advertising?

Pop-under advertising is a type of advertisement that opens in the background as a new window or tab in users' web browsers. The user usually does not notice this advertisement until they close the current page or switch to another tab or window. Pop-under adverts are so named because they open as a "pop-under" at the bottom of the page and usually become visible when the user closes the page or switches to another window.

The main features of pop-under adverts are as follows:

• Background Pop-up: They open silently in the background without directly interrupting the user's current web experience.

• Delayed Awareness: Users usually notice the presence of such adverts after they have completed their current tasks.

• Long-Term Visibility: Pop-under ads may stay on users' screens longer than other types of ads because users may not close them immediately.

• No Distraction: Pop-under ads may be perceived as less distracting than pop-up ads because they do not interfere with users' current activities.

The use of pop-under adverts can be an effective source of revenue for websites and advertisers. They may be more acceptable than pop-up adverts because they do not directly interrupt users' existing experience. However, these types of adverts can negatively impact the user experience and can cause users to become annoyed, especially when they are overused or present irrelevant content.

Advertisers and website owners should consider the user experience and respect users' preferences when using pop-under ads. Also, because browsers and ad blockers may block pop-under ads frequently, the effectiveness of such ads may decrease over time.

If you want to maximise your website's potential and increase user engagement, it is critical to implement effective popup strategies. Popupke not only provides you with

a rich and diversified selection of pop-ups, but also allows you to design these pop-ups in a user-friendly, SEO-friendly and conversion-oriented way. Here is a guide on how you can effectively utilise popups on your website using Popupke:

Clear and Concise Messages

With Popupke, you can convey your message clearly and concisely, directly encouraging users to take a specific action. With a variety of templates and customisation options, you can ensure that every popup is fit for purpose.

Visual Attractiveness

Popupke allows you to add visual elements that will grab users' attention. You can personalise your popups with colours, fonts and images that match your brand's identity, so they are both pleasing to the eye and maintain brand consistency.

User Oriented Design

Popupke prioritises the user experience. It offers clear and accessible closing options that allow users to easily close popups. Thus, your pop-ups do not disrupt the user experience while increasing engagement.

Timing and Targeting

Correct targeting and timing play an important role in the success of popups. Popupke ensures that pop-ups are triggered according to the behaviour of visitors and the time they spend on the site, guaranteeing that your message reaches the right people at the right time.

Mobile Compatibility

With the increasing use of mobile devices, it is essential that your popups work seamlessly across all devices. Popupke ensures that your popups look perfect on any screen size, including mobile and tablets.

Testing and Improvement

Popupke allows you to monitor the performance of your popups and learn which design gives better results by running A/B tests. This provides the opportunity for continuous improvement and optimisation.

An Effective Solution: Popupke

If you want to create popups that engage your users, increase your brand awareness and improve your conversion rates, Popupke is the ideal solution. Popupke's user-friendly interface, wide range of templates and customisation options are suitable for any type of website, whether you are an e-commerce, content-driven or service provider. With Popupke, you can take your popup strategy to the next level and increase your website engagement and conversions. Act now and maximise your website's potential with Popupke!


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